Wicklander-Zulawski & Associates, Inc.
A world class training company . . .
Wicklander-Zulawski & Associates, Inc., an international training company specializing in Interview and Interrogation services to public and private sector clients throughout the Americas and Europe, needed a replacement for its existing student registration system and CRM systems.
The deployed solution included components of several solutions including: Training Solution™, CRM Solution™, and Lifecycle Solution™
The current solution is optimized to allow students to complete the marketing funnel by registering for hundreds of training courses, webinars and online training packages. The administrative backend allows for the tracking of thousands of students (including their progress through multi-class certification tracks), scheduling of hundreds of classes, automated DRIP email marketing, and extensive reporting features. In addition, the solution has a dedicated onboarding process connected to a CRM for use by the client sales team.
Components of the Lifecycle Solution™ are utilized in the administrative backend for packaging materials ordered online and for in-course materials fulfillment (student manuals and related course materials).